Maybe fashion bloggers really are heralding the death of personal style?

are fashion bloggers heralding the death of personal style
are fashion bloggers heralding the death of personal style
are fashion bloggers heralding the death of personal style

We’ve all read THAT Vogue article. You know. The one where they call fashion bloggers ridiculous? And tell us we’re heralding the death of personal style? As much as I think they’re completely out of touch (and just bitter that bloggers have no doubt caused a steep drop in their circulation), sometimes I can’t help but wonder if they’re right.

If you open Instagram and hop over to your explore page, no doubt you’ll see picture after picture of pretty girls posing in beautiful clothes. Here’s my problem: it’s always the SAME beautiful clothes. Due to the accessibility of the platform – and the success of people like In the Frow and Song of Style – there are more fashion bloggers than ever. And the amazing thing is, there are more fashion bloggers succeeding than ever. It’s finally earning some respect as an industry. But while the number of fashion bloggers rises daily, the number of true personal style blogs seems to dwindling.

But every fashion blogger is a personal style blogger! I hear you cry. Au contraire. There’s a difference between dressing well and have style. Maybe it’s not my place to make the distinction, but I find it difficult to believe that there are people who truly like everything that is in fashion, and stop liking it as soon as it goes out of fashion. Yet that seems to be the case for about 75% of bloggers. People who swore blind last year that they only liked neutrals and simple lines are suddenly wearing voluminous ruffled jumpers in neon pink, because that’s what Topshop’s selling.

are fashion bloggers heralding the death of personal style
are fashion bloggers heralding the death of personal style
are fashion bloggers heralding the death of personal style
are fashion bloggers heralding the death of personal style
are fashion bloggers heralding the death of personal style

If your entire look changes every time the trends do, I have to assume that you’re dressing like that to fit the mould of what you think a fashion blogger should look like. And it’s not about not following trends. It’s just about taking the trends you genuinely love (and not just because they’re on trend) and incorporating them into your personal style. A blogger who does this incredibly well is Hello Miss Jordan. She loves trying out new trends, but always looks so authentically her. She recently hopped on the gingham trend, but did it in a way that still reflected her pretty, everyday princess style. I’m so much more inspired by bloggers like that than ones who wear something once so they can make a post showing how on trend they are, then never wear it again.

So maybe it’s not quite heralding the death of personal style – yet. But for an industry that claims to celebrate individuality and creativity, fashion blogging has just become a bit… boring. If every blogger has the same clothes and styles them the same way, what’s the point? We might as well just be reading Vogue. The reason fashion blogging took off was because girls with amazing personal style were going against the grain. They wore what they wanted to wear even if it wasn’t what magazines dictated. Fashion bloggers were a breath of fresh air.

are fashion bloggers heralding the death of personal style
are fashion bloggers heralding the death of personal style
are fashion bloggers heralding the death of personal style

Through Instagram, I’ve found some amazing bloggers who’ve got their personal style down. They wear what they want, and they kill it.

  • Justauniform‘s bright, colouorful instagram is a breath of fresh air in a world of desturated Gucci belts
  • Paigejoannaa is the cutest human I’ve ever seen and  has killer style
  • Pipjolley has fruit salad hair and an affinity for brightly coloured vintage pieces
  • Foreveryoursbetty has wide-leg, tiger print trousers. Enough said

Here’s where I need your help. I linked a few of my favourite bloggers above, but I want more! Leave me Instagram links for your favourite bloggers who have nailed their personal style, and are brave enough to wear whatever they want (I barely have time to write on my own blog, never mind read other people’s, so I’ll be a lot better at interacting with them on Insta!). I can’t wait to see who you recommend (even if it’s you!).

are fashion bloggers heralding the death of personal style

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12 Comments

  1. May 10, 2017 / 7:30 pm

    This is such a well written post and I definitely agree! 99% of bloggers now definitely just seem to dress according to the current Topshop and Zara collection. My style might change slightly depending on what’s in store, but over the years its (mostly) stayed the same: simple, classic and mostly darks and neutrals with the very odd bit of colour. Not that I’m a fashion blogger though, maybe if I was I would feel more inclined to try and stay up with the trends.

    Lauren | Lauren the Daydreamer

    • Kelly Hoggons
      July 13, 2017 / 7:05 pm

      I think it’s natural for your style to be slightly influenced by trends, but as you say, your overall style should stay pretty much the same! 🙂

  2. June 6, 2017 / 6:37 pm

    I totally agree with you (and I’m someone who mainly posts outfits on my blog!) and think this is so well written. I see the same ruffled top over and over for a week… and then it’s never seen again. I personally like to see things reworn multiple ways each season, otherwise what’s the purpose in buying something you can only wear one time? (Plus that’s just awful for the environment!)

    Thanks for sharing 🙂

    Allie | http://www.lunavidablog.com

    • Kelly Hoggons
      August 8, 2017 / 8:48 am

      Absolutely! Surely if you really like a piece of clothing, you’ll want to keep finding ways to wear it? Awful for the environment and for your pocket 😛

      Kelly x

  3. June 6, 2017 / 6:48 pm

    This is such a true post. I am not a fashion blogger but I blog about makeup and beauty and what you have said rings true there as well. I see the same makeup looks being repeated. I love having my own outrageous style of makeup.

    • Kelly Hoggons
      August 8, 2017 / 8:50 am

      Yes! I don’t really do much makeup anymore, but I still love watching tutorials and it frustrates me so much. Someone like Shanxo (I think that’s how you spell it), is SO skilled, which you can see when she does her SFX makeup, but then her regular makeup all looks the same, and just like everyone elses!

      I love seeing makeup that’s different!

      Kelly x

  4. June 6, 2017 / 9:05 pm

    Well said. I’ve often wondered if the world is now one giant clan of Kardashians! Everyone looks the same! I don’t want to bash them but my gawd(!), a little originality never hurt anyone. Thanks for sharing your very relevant POV.

    • Kelly Hoggons
      August 8, 2017 / 8:51 am

      That phrasing made me laugh! But that really is what it looks like!

      Kelly x

  5. Laura
    June 8, 2017 / 12:18 pm

    Very thought-provoking indeed! Your personal style is one that should be praised, not Kylie’s latest sheer trend!

    It has been hard to keep up my personal “style” due to availability in this small town, but that style should not change, just because mags and shops are trying to force it down my throat. Always invest in quality pieces, that are versatile, usually monochromatic and comfortable to stand the test of time. Keep your opinions out there and waving on open platforms 😀

    • Kelly Hoggons
      August 8, 2017 / 8:53 am

      Even with that limited availability, you still manage to always look good!

  6. June 10, 2017 / 5:45 pm

    I think that this is a case of the internet homogenizing people to a certain extent. With so many styles and images, it actually serves to make even the most unusual styles seem bland and forgettable.

    • Kelly Hoggons
      August 8, 2017 / 8:55 am

      I think there might be something to that! If you see a slideshow full of pictures of wacky outfits from fashion week, even those start to look the same, because you’re seeing them all together

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