We’ve all read THAT Vogue article. You know. The one where they call fashion bloggers ridiculous? And tell us we’re heralding the death of personal style? As much as I think they’re completely out of touch (and just bitter that bloggers have no doubt caused a steep drop in their circulation), sometimes I can’t help but wonder if they’re right.
If you open Instagram and hop over to your explore page, no doubt you’ll see picture after picture of pretty girls posing in beautiful clothes. Here’s my problem: it’s always the SAME beautiful clothes. Due to the accessibility of the platform – and the success of people like In the Frow and Song of Style – there are more fashion bloggers than ever. And the amazing thing is, there are more fashion bloggers succeeding than ever. It’s finally earning some respect as an industry. But while the number of fashion bloggers rises daily, the number of true personal style blogs seems to dwindling.
But every fashion blogger is a personal style blogger! I hear you cry. Au contraire. There’s a difference between dressing well and have style. Maybe it’s not my place to make the distinction, but I find it difficult to believe that there are people who truly like everything that is in fashion, and stop liking it as soon as it goes out of fashion. Yet that seems to be the case for about 75% of bloggers. People who swore blind last year that they only liked neutrals and simple lines are suddenly wearing voluminous ruffled jumpers in neon pink, because that’s what Topshop’s selling.
If your entire look changes every time the trends do, I have to assume that you’re dressing like that to fit the mould of what you think a fashion blogger should look like. And it’s not about not following trends. It’s just about taking the trends you genuinely love (and not just because they’re on trend) and incorporating them into your personal style. A blogger who does this incredibly well is Hello Miss Jordan. She loves trying out new trends, but always looks so authentically her. She recently hopped on the gingham trend, but did it in a way that still reflected her pretty, everyday princess style. I’m so much more inspired by bloggers like that than ones who wear something once so they can make a post showing how on trend they are, then never wear it again.
So maybe it’s not quite heralding the death of personal style – yet. But for an industry that claims to celebrate individuality and creativity, fashion blogging has just become a bit… boring. If every blogger has the same clothes and styles them the same way, what’s the point? We might as well just be reading Vogue. The reason fashion blogging took off was because girls with amazing personal style were going against the grain. They wore what they wanted to wear even if it wasn’t what magazines dictated. Fashion bloggers were a breath of fresh air.
Through Instagram, I’ve found some amazing bloggers who’ve got their personal style down. They wear what they want, and they kill it.
- Justauniform‘s bright, colouorful instagram is a breath of fresh air in a world of desturated Gucci belts
- Paigejoannaa is the cutest human I’ve ever seen and has killer style
- Pipjolley has fruit salad hair and an affinity for brightly coloured vintage pieces
- Foreveryoursbetty has wide-leg, tiger print trousers. Enough said
Here’s where I need your help. I linked a few of my favourite bloggers above, but I want more! Leave me Instagram links for your favourite bloggers who have nailed their personal style, and are brave enough to wear whatever they want (I barely have time to write on my own blog, never mind read other people’s, so I’ll be a lot better at interacting with them on Insta!). I can’t wait to see who you recommend (even if it’s you!).